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Posts Tagged ‘follow up’

1. Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don’t wait until your profits are plunging to start hunting for new marketing strategies.

Wouldn’t it be great if you could foolproof your selling techniques? Yeah, no more customers walking out with empty hands… no more profits disappearing into thin air! Here are 4 secrets that will help you put money in your pocket, and lengthen your current customer list.

1. Make It Easy
There’s an old adage that says variety is the spice of life, but hey, too many choices can lead to indecision and procrastination. We all know what happens when customers procrastinate… yeah, you lose a sale.

When a customer walks into your business ready to purchase, and suddenly sees several options he didn’t know were there, he’ll stop then decide… which one? If he’s uncertain… well, you lose a sale that was already in your pocket.

Make it easy for your customers to decide… yes, I’ll buy it… no I won’t buy it. Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer.

2. Offer Several Ways To Buy
Too many choices can overwhelm customers and cost you sales, but options of how to buy open up avenues for customers to purchase the product they’ve decided they need. They say there are different strokes for different folks… your customers don’t all use the same methods to buy. It just makes sense that if the method they prefer is available, they’ll be more likely to take advantage of it.

Convenience it the key to attracting buyers in today’s fast paced society. What will be the fastest and easiest for them… credit card, phone, fax, Internet, or cold hard cash?

3. Keep it Simple
You remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service. Heck, you just wanted to buy one item! Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart. Yeah, the temptation to just forget it is right there!

Don’t frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done. Let them get frustrated, and they’ll go elsewhere, or just abandon the idea altogether.

4. Follow Up
One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. I’m not an impulsive shopper by any stretch of the imagination, but it stops me in my tracks every time. I know it’s a one-time shot, and I really consider whether I want or need it before I hang up the phone.

How many items would your customers buy if you were to follow up every sale with a special offer? Internet marketers have a world of options at their fingertips. The products you offer don’t even have to be yours… and you can still make a profit!

Affiliate marketing is sweeping the Web. Think about it… would your customers benefit from an ebook that deals with the product they are purchasing? You can offer it to them, and let the owner handle ordering process while you collect the commission. It’s as easy as 1, 2, and 3 and profitable too!

Boosting your sales numbers and profit dollars isn’t as tough as it sounds. Implement these 4 simple selling techniques, and watch your sales steadily climb… and just think… they didn’t cost you a penny!

Marketers from every niche have common ground when it comes to bills.  Yeah, every month there’s a new stack of bills demanding to be paid.  Will there be enough profit to slide right through bill paying time without a flinch?  Or do you find yourself fretting about whether you’ll even break even?  You don’t have to be victimized by envelopes and 8×10 sheets of paper.  Implement these 3 techniques to boost your sales.

1.  Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors.  In fact, the majority of advertising focuses on doing just that.  There are several things you can do to entice more customers to buy from you.

Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%.  Now, that’s a whopping improvement!  Don’t let potential customers fade away.   Keep the doors for future communication open, and watch the drastic growth in your profits.

Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business – without encouragement.  Imagine what would happen if you start rewarding their efforts.

Get Free Publicity
Nearly everyone keeps a sharp eye on the local news.  Hey, it’s funner to know what’s going on when you personally recognize the names and faces in print!  Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.

2.  Sell More Per Customer
Think about it… how can you get every customer that walks through your doors to spend more money before walking back out the doors?  Here are 3 sure-fire, profit increasing tips:

Increase your prices.
Hey, that might not be as bad as you think.  Along with the price increase, focus on increasing the perceived value of your product.  Yeah, we all expect to pay a little more for high quality stuff.  Not everyone is bent on finding the absolute cheapest price in town… they may be more interested in lasting quality.

Add some higher end products or services to your business.
It’s never wise to put all of your eggs in one basket.  That’s why wise marketers diversify their products and services.  Think of it this way… higher priced products may not make as many sales, but each sale will bring in a much greater profit.  You don’t need to make as many sales to come out on the best end of the deal.

Upsell
Offer every customer an additional product that accents his current purchase at the register.  Hey, maybe they forgot they’d need batteries to go with the toy they’re getting for their niece’s birthday gift!  You can be a hero… a richer hero.

3.  Sell More Often
The fact that it’s easier to sell to the people who know and trust you is obvious.  Sometimes we get so focused on new customers that we miss the gold mine in our own back yard.  Take advantage of the hard work you’ve invested in winning the loyal customers you already have with these ideas:

Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them.  You’ll be thanking them, and selling more in the process.

Add New Products
Increase the number of products you already have available – especially products that your customers have asked for.  They’ll know that you’re looking out for them, and you’ll take their thanks to the bank.

Communicate
Resell yourself on a regular basis.  Don’t forget to let them know about upcoming specials that they’ll appreciate.  Most of all… keep selling them on the benefits of the products or services you offer.